On April 24, 2013, the Rana Plaza building in Bangladesh collapsed. 1,138 people died and 2,500 others were injured, making it the fourth largest industrial disaster in history. It was from this tragic event that Fashion Revolution was born and a major awakening to the impact of the fashion industry. There were in total five clothing factories in Rana Plaza, all manufacturing clothes for the western market. The victims were mostly young women. 1,138 is a very high number of lives lost in a building. Since then, people around the world have come together to use the power of fashion to change the world. Fashion revolution is now a global and inspiring movement.

Often fashion is not just glamour and sequins. The rapid consumption patterns our society is used to have resulted in an unsustainable chain. Our demand for more and more goods feeds unprecedented levels of production into a fragmented value chain. The process is not transparent in most cases and we do not have access to the full picture.

It's Time for a change! 

The concept of sustainability applied to fashion proposes a more humanised production. It is essential to remunerate employees fairly and develop pieces that favor a more lasting use. The revolution in the industry is here to raise awareness of the people involved in the production value chain, where every action has a consequence and you can really impact by sharing your stories, reflecting on your habits and really getting to know the origin of the products you consume. 

Some tips to be part of the Fashion Revolution in your daily life:

  • Opt for items made from environmentally friendly materials.;
  • Research brands, their factories and production methods, distribution, etc.;
  • Plan your purchases well, don't be an accumulator - consume responsibly;
  • Choose local brands - your support makes the difference;
  • Join trading fairs and visit second hand markets - discover new sides of your personality by embracing vintage and timeless pieces;
  • Say "no" to micro-fiber plastic parts - these materials are not properly filtered and end up in our seas and rivers.

"We know that we live in aesthetic revivalism and ethical conflict, we live in an age in which the logic of consumerism has not only one direction but many. So what better to do with this multiple aesthetic than to try to integrate it into a new ethic?" Vogue Portugal.

It is possible to love fashion while seeking conscious consumption. It is a journey of learning, adaptation and inspiration. But we can all walk together in this trend!

by Livre Para (Veond Sustainability Partners)